B2B Prospecting

At Medical Solutions Group, we believe that the best way to increase sales is to get your sales people in front of more qualified prospects and customers.  On average, top performers spend about 55 percent of their time selling and 45 percent doing non-selling activities, such as attending internal meetings, filling out forms, traveling, and so on. Average performers typically spend 65 percent of their day on non-selling activities.

In today’s fast paced business environment, it is extremely difficult to get through to key decision makers.  Companies are no longer taught business etiquette so phone calls and e-mails go un-answered.  As a result, most salespeople simply give up before they reach their desired goal.  At Medical Solutions Group, we do not give up - we get your salespeople in front of your prospect and customer – guaranteed.

Top Five (5) Reasons to use Medical Solutions Group:
1.  The sales game has changed and you need the best methods to win the most sales.
2.  Separating prospecting and appointment setting from selling is part of the new paradigm the top 2% of companies everywhere are using.
3.  In numerous surveys, salespeople say cold calling is their number one dislike. Some say they plain hate it and avoid it at all cost.
4.  Medical Solutions Group average 25 calls and 1 appointment set per hour.
5.  When using Medical Solutions Group, sales organizations see sales reps' productivity almost double.

Overview

Medical Solutions Group creates integrated marketing strategies that reflect your vision and deliver on your goals.  Not only do we develop a powerful message and tightly integrated marketing communications plan, we also communicate that message to the marketplace.

Sales and Marketing are two very different and distinct parts of the overall sales process (see below). We make this distinction because the best way to increase sales is to get your experienced sales people in front of more prospects, so that they can close as much business as possible.

Marketing: 1st Part of Sales Process                  Sales: 2nd Part of Sales Process
Administered by: Medical Solutions Group         Administered by: Your Sales Force
- Research/Prospect                                                - Presentation
- Communicate/Educate                                         - Communicate/Educate
- Qualify Account                                                       - Work Account
- Secure Appointment                                              - Close Account

At Medical Solutions Group, we develop, implement and communicate the Marketing portion of the sales process for you.  Call us to discuss how we will fill your sales funnel with profitable sales opportunity.

Success Story

Background:
Mortara Instrument, has marketed each of its non-invasive cardiology products to cardiologists, cardiology practices, and hospitals the same way other equipment manufacturers do.  Mortara’s lack of name recognition in the marketplace gave their competitors a significant advantage - even though Mortara’s products have superior technology and safety, provide better patient care, and have clinical advantages than those offered by its competitors.

Challenge:
As a result of competitive pressures, Mortara Instrument needed to create a strong umbrella brand that would establish them as a premier provider of non-invasive cardiology solutions. The company chartered Medical Solutions Group to lead the development and launch of a new online presence for the brand.

Solution:  
Medical Solutions Group developed a comprehensive, interactive marketing program for Mortara Instrument. Medical Solutions Group created a focused e-mail campaign that drives traffic to Mortara Instrument’s website.  Not only did Medical Solutions Group create the program, but also conducted the e-mail campaign, follow-up, scheduled appointments, teleconferences and web-based presentations.  

Results:
Entire program has been instrumental in developing name recognition and helped close a significant amount of business.